‘Bing Ads Loosens Normalization Policies’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Bing Ads Loosens Normalization Policies”.
Pete Prestipino says, “Moving campaigns from one online advertising platform to the next can be maddeningly complex. On the Bing Ad Center platform in particular, any number of problems are routine; none more dreaded than the duplicate keyword error. In the case of Bing, the issue is caused when two keywords in an ad group have differences like the presence of hyphens or accents. Until recently, Bing has leveraged what it refers to as “keyword normalization” which eliminates those extra characters. The problem of course is that the practice of keyword normalization often creates those duplicate entries“.
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