‘Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads’ – VerticalResponse Blog

TheVR team says, “So you have a small advertising budget and are trying to figure out how to get the most bang for your buck. Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Or would placing a Facebook ad get you closer to your goals?Dan Golden, chief search artist and president of Chicago-based digital marketing firm Be Found Online, believes it’s important for all businesses to have a presence on both Facebook and Google. Although many people spend their advertising dollars on both platforms, there are some distinct differences that make one option more effective in some circumstances than the other“.