‘How to Amplify Your Reach With Content Discovery Platforms’ – HubSpot
The latest article on HubSpot blog is titled “How to Amplify Your Reach With Content Discovery Platforms”.
Sarah Goliger says, “As marketers, one of our most important goals is driving more traffic to our sites, and one of the best ways to do that is through content creation. It helps you educate your audience, assert yourself as a thought leader, and generate more subscribers, leads, and opportunities.
But let’s say you’re writing content and promoting it through different channels — email marketing, your blog, social media — and you’re still just not getting the amount of traffic or number of leads you want. How can you amplify your reach even further?
This is where content discovery platforms come in. Have you ever read or scrolled through a blog post, and at the bottom were “Recommended Posts” or “Suggested Content”? Content discovery platforms, like Outbrain and Taboola, give advertisers the opportunity to fill these inventory slots with their own content“.
Comments are closed.
