‘How to Get an E-Commerce App to Pay Off’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “How to Get an E-Commerce App to Pay Off”.
Ken Burke says, “So you’ve embraced the fact that the future of e-commerce is mobile, and have decided to build an app.
Mobile apps undeniably present an attractive proposition for merchants looking to establish a direct, interactive connection with their customers.
Apps can present opportunities for repeat engagement by providing useful tools related to products or the target audience’s interests, and can smooth the path to purchase by saving customer preferences and past purchase information“.
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