The latest article on  ‘Marketing Land’ is titled “Mobile First: Facebook Claims 1 Billion Active Mobile Users, 200 Million On Instagram”.

Ginny Marvin says, “In answering questions about Facebook’s $2 billion acquisition of Oculus, CEO Mark Zuckerberg shared a couple of new user stats that show the company’s mobile-first strategy is paying off.

Zuckerberg told analysts on a conference call yesterday that Facebook now has 1 billion active monthly mobile users. That’s up from 945 million in December. Facebook’s mobile users surpassed those on PCs in Q4 2012.

Instagram’s user base has doubled since Facebook acquired the company in April 2012, boasting more than 200 million users. Two years ago, Instagram had 100 million users“.

Mobile First: Facebook Claims 1 Billion Active Mobile Users, 200 Million On Instagram

Marketing Land

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