‘How to Craft the Perfect Email Subject Line’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “How to Craft the Perfect Email Subject Line”.
Dmitri Leonov says, “According to some estimates, more than 144 billion emails are sent every day—and, sometimes, it seems like every one of them lands in your inbox.
Even those of us who are tasked with creating email marketing campaigns aren’t immune to information overload: We all know what it’s like to be bombarded with email messages—all competing for a share of our attention during a busy day.
If it’s your job to come up with a subject line that is compelling enough to cut through all that clutter, it’s a good idea to apply your experience as an email recipient to help you craft the perfect subject line. What gets your attention? How do you decide which emails to trash unopened and which to read?“.
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