The latest article on  ‘Marketing Land’ is titled “Study: 30% Of Facebook Users Are Consuming News, But It’s Mostly “Incidental” Consumption”.

Ginny Marvin says, “After posting an overview yesterday of the Pew Research Center’s State of News Media report, we wanted to dig a little deeper into the study’s research on social media news consumption.

According to the Pew report, three in ten Facebook users get news from the social media site. Even with the relatively high number of people reading news on Facebook, Pew claims Facebook news consumption is an “incidental experience.”

According to the report, only 22 percent of the people reading news on Facebook believe it is a useful news resource. The remaining 78 percent are on Facebook for reasons other than news stories“.

Study: 30% Of Facebook Users Are Consuming News, But It’s Mostly “Incidental” Consumption

Marketing Land

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