‘3 Cutting-Edge Examples of Website Personalization’ – HubSpot
The latest article on HubSpot blog is titled “3 Cutting-Edge Examples of Website Personalization”.
Meghan Keaney Anderson says, “Last year, research from Aberdeen’s Trip Kucera projected 2013 to be the year of personalized content. 86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year.
For the vast majority of companies we talk to, however, personalization has stayed largely inthe realm of email marketing. Using marketing automation tools, companies have become adept at triggering emails based on behavior, interests, and demographics“.
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