‘Content marketing for YouTube made easy’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Content marketing for YouTube made easy”.
Christopher Ratcliff says, “Up until now, it’s been a mystery as to how brands can truly make a success of marketing on YouTube.
Largely it’s been a case of trial and error. Of the top 5,000 YouTube channels, only 2% are owned by brands.
This is incredibly frustrating if your company is committed to content marketing and wishes to exploit the many benefits of online video, but are then presented with the stark fact that if you’re not a teenager showing off their latest shopping haul or Rihanna then you might as well give up.
Common sense largely prevails though. The brands that do succeed on YouTube – GoPro,Marvel or Disney all have a strong similarity. They create content that is entertaining, engaging, unique to the channel and informative“.
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