‘Which Type of Online Content Most Influences Consumers?’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Which Type of Online Content Most Influences Consumers?”.
Ayaz Nanji says, “Expert reviews are the most powerful digital content type for influencing consumers’ purchasing decisions, according to a recent Nielsen report commissioned by inPowered.
The findings were based on an in-person controlled lab test in which the relative impact of three different online content types (expert reviews, branded content, and user reviews) was measured on 900 consumers. Specifically, the researchers examined how the content affected awareness/familiarity, perceptions (likeability), and purchase consideration for nine products“.
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