‘5 Ways to Take Privacy Seriously with Your Email Marketing’ – VerticalResponse Blog
The latest VerticalResponse blog post is titled “5 Ways to Take Privacy Seriously with Your Email Marketing”.
The VR team says, “Information is power. This phrase is especially true when it comes to marketing. The more information you have about your customers, the more targeted and effective your email marketing can be.According to the Direct Marketing Association, 90 percent of executives depend on customer information for effective marketing campaigns and 79 percent said they would benefit from more sophisticated means to collect information.
As it stands now, there’s a variety of ways to learn about your customers. From social media platforms to loyalty programs, you can collect a lot of information about your target audience“.
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