The latest article on ‘The Forrester Blog’ is titled “Do people complain more on Twitter or on Facebook?”.

Nate Elliott says, “In researching our recent report on Google Plus, I asked social listening and intelligence provider Converseon for some help. They agreed to review more than 2500 direct user interactions with 20 leading brands on Facebook, Twitter and Google Plus. (They tracked only direct user interactions, meaning posts directly onto brands’ Facebook or Google Plus pages, comments on brands’ Facebook or Google Plus posts, and @mentions of brands on Twitter. The brands were selected from amongInterbrand’s list of top global brands.) The goal? To determine whether those user interactions were mostly positive or mostly negative, and to see whether the sentiment of user interactions varied by site.

In the end, that research didn’t make it into the final report — but I thought you might like to see the data anyway, and the folks at Converseon agreed to let me share the results“.

Do people complain more on Twitter or on Facebook?

The Forrester Blog

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