The latest article on ‘MarketingProfs’ is titled “For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 2”.

James George says, “In Part 1, we saw that it is necessary to move beyond short-term value propositions to build brand loyalty; specifically, a contextual marketing strategy that uses industry and market drivers and influencers to build brand loyalty is the way to achieve competitive advantage. We discussed how to create a long-term sustainable alignment for your business and how to create medium-term policy-driven market advantages. In Part 2, we will describe two more strategies that harness those drivers and influencers“.

For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 2

MarketingProfs

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