‘Marketing Lessons From March Madness: Go Deep Young Team!’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Marketing Lessons From March Madness: Go Deep Young Team!”.
Jonathan Moran says, “Michael Jordan once said, “Talent wins games, but teamwork and intelligence win championships.”
Every March, college basketball programs strive for balance: closing out the regular season in style and peaking for the conference tournament while building toward the longer goal—a favorable seed and successful performance in the NCAA Tournament.
Though individual superstars account for some wins single-handedly, the teams that go deep in the tournament year after year play as a cohesive unit. The starting five can’t bring home the trophy without a strong, skilled bench.
MJ’s wisdom applies equally to modern marketers. Let’s break it down to his three components: talent, teamwork, and intelligence“.
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