‘The Positive Negative SEO Strategy’ – ‘SEO Book’ Blog
The latest ‘SEO Book’ blog post is titled “The Positive Negative SEO Strategy”.
Peterd says, “There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client got hit with a link penalty. Even though the link penalty didn’t appear to be their fault, it still took months to get their rankings back.
Some sites aren’t that lucky. Some sites don’t get their rankings back at all.
The penalty was due to a false-positive. A dubious site links out to a number of credible sites in order to help disguise their true link target. The client site was one of the credible sites, mistaken by Google for a bad actor”.
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