‘”5 Things Many Marketers Forget When Running A/B Tests’ – HubSpot
The latest article on HubSpot blog is titled “5 Things Many Marketers Forget When Running A/B Tests”.
Joe Lazauskas says, “In 2014, the buzzword game has changed.
“Data” is the new “synergy.”
“Let’s A/B test it” is the new “Let’s circle back on that.”
Overall, this is a good thing. Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals.
But the key word there is intelligently, since A/B tests are easier to mess up than the New York State bar. Two years ago, this blog published “7 Ways to Totally Screw Up Your A/B Testing,” but that two years is a long time in the marketing world“.
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