The latest article on  ‘Marketing Land’ is titled “Survey Shows Twitter Users Find Ads On The Network Irrelevant, Random”.

Martin Beck says, “Twitter’s efforts to increase its user base and to encourage users to spend more time on the service are well documented and widely seen as crucial for the company as it works to extract value from the post-IPO social network.

Last week, Deutsche-Bank released a largely bullish report (PDF) recommending that investors buy Twitter stock, based on a survey of 1,100 residents of the United States.

As we reported last week, the survey showed that many people who leave Twitter were overwhelmed by the stream of information in their feeds but would consider returning if there were better filtering and curation tools. And Twitter is certainly aware of the issue, as its beta testing of Fav People on its mobile apps shows“.

Survey Shows Twitter Users Find Ads On The Network Irrelevant, Random

Marketing Land

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