The latest article on ‘MarketingProfs’ is titled “Your Five-Point Mobile Marketing Checklist”.

Shawn Aguilar says, “So many mobile marketing options are available… But where does one start? Is SMS still relevant? Should you focus on mobile search? What about mobile banner ads and video?

To help marketers navigate the ever-changing mobile landscape, here’s a checklist of five key smartphone channels to focus on for the rest of 2014.

1. Social Media on Mobile

If your brand isn’t on Facebook, Twitter, or LinkedIn by now, you are missing a huge opportunity. But there is no cookie-cutter use case for social media; every business is different, and the “rules” of marketing via social media are constantly changing“.

Your Five-Point Mobile Marketing Checklist

MarketingProfs

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