‘How to Turn Negative Social Media Into a Positive’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “How to Turn Negative Social Media Into a Positive”.
Carla Ciccotelli says, “Today, companies big and small use social media as a way of marketing their products and services. Social media also provides a platform for interaction between brands and customers.
Many customers find social media the best way to get in touch with brands and look for a quick response and direct access. However, with the good comes the bad, and social media is not always about happy comments and grateful customers. At times, customers flock to a brand’s social media page to express concerns or complaints; often, when that happens, account managers panic.
How can companies appropriately respond to negative social media comments? That is what this article explores, also providing a few examples of how some companies have actually turned negative social media into positive PR“.
Comments are closed.
