The latest article on  ‘Marketing Land’ is titled “Is Native Advertising Legal? Does It Matter?”.

David Rodnitzky says, “I start this article with three controversial statements:

  1. Native advertising likely violates Federal Trade Commission (FTC) rules on deceptive advertising
  2. Native advertisers and publishers will profit tremendously from these violations and receive little to no punishment or regulation from the FTC
  3. This concept, which I call “regulatory arbitrage,” has been proven to be highly profitable, having been proven by many other internet businesses“.

Is Native Advertising Legal? Does It Matter? Marketing Land

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