‘PR is 80% More Effective Than Content Marketing’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “PR is 80% More Effective Than Content Marketing”.
Sarah Skerik says, “According to a recent study sponsored by InPowered and conducted by Nielsen, content marketing is 88% less effective than public relations, due in large part to the outsize influence earned media wields over the public. According to the study, earned media – defined as content created by credible third party experts – consistently provided more benefit to brands than did user generated or branded content.
Credibility is the key
The stat is interesting for all sorts of reasons, not the least of which is the simple fact that marketers are very good at measuring outcomes, something that PR has continued struggle with“.
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