The latest article on  ‘Marketing Land’ is titled “Display To Eclipse Paid Search Ad Spend In 2016, Mobile Set To Become 4th-Largest Ad Medium”.

Ginny Marvin says, “Spending on display advertising will soon overtake paid search. That’s according to ZenithOptimedia’s latest global advertisingforecast.

With display advertising growing at 21 percent a year, it’s expected to hit $74.4 billion in 2016. While paid search, which is experiencing 13 percent annual growth, is estimated to come in at $71 billion at that time.

Zenith expects search to keep dominating this year, however, with search spend projected at $55.7 billion versus $ 51.8 billion for display“.

Display To Eclipse Paid Search Ad Spend In 2016, Mobile Set To Become 4th-Largest Ad Medium

Marketing Land

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