The latest ‘Aweber’ blog post is titled “Want to Get Your Emails Delivered? Fix This Today”.

Justin Premick says, “When you send your email campaigns, what email address do your subscribers send replies to?

If you said, “my Yahoo/Hotmail/AOL/Gmail address,” I have some unpleasant news for you:

You’re hurting your email deliverability.

And after what just happened at Yahoo, you’ll want to fix that, and fast.

Why Some of You Keep Putting Your Email Delivery Rates at Risk

We and most reputable email providers discourage you from using an address at Yahoo, AOL, Gmail, and other free providers as the FROM line on your newsletters”.

Want to Get Your Emails Delivered? Fix This Today

Aweber Blog

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