‘Which Social Networks Deliver the Most Engaged Users?’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Which Social Networks Deliver the Most Engaged Users?”.
Ayaz Nanji says, “YouTube, Google+, and LinkedIn drive the most engaged social referrals to websites, according to a recent report from Shareaholic.
In its analysis, the company examined the the average visit duration, pages per visit, and bounce rate for visitors referred to its network of 200,000+ websites from eight social media platforms: Facebook, Google+, LinkedIn, Pinterest, Reddit, Twitter, StumbleUpon, and YouTube.
On average, YouTube was the top performer across all three metrics, Shareaholic found. The video platform’s referrals to websites have the lowest average bounce rate (43.19%), the highest pages per visit (2.99), and the longest visit duration (227.82 seconds)“.
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