‘3 Tips to Get Your Affiliate Network Working For You’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “3 Tips to Get Your Affiliate Network Working For You”.
Jordan Elkind says, “Times are tough for affiliates.
In February 2014, the affiliate channel accounted for only 7% of e-commerce transactions — down from 9% in February 2013, and a drop in the bucket compared to major e-commerce traffic sources like organic search (24%), paid search (19%), and email (18%).
The above figures come from The Custora Pulse, a free US e-commerce industry benchmark, aggregating transaction and customer data from over 100 US e-commerce retailers, developed and updated by e-commerce marketing analytics company Custora“.
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