‘7 Tools to Create Killer Headlines′ – ‘The Future of Ink’ Blog
The latest article on the ‘The Future of Ink’ blog is titled “7 Tools to Create Killer Headlines″.
Joan Stewart says, “On average, 8 of 10 peoplenever make it past your headlineor title.
That’s becauseheadlines are usually an afterthought–slapped onto an article, a press release or a blog post after you’ve spent an hour or two painstakingly writing it, rewriting, proofreading and correcting errors.
By the time you’re done with all that, you’re exhausted. So you write the first headline thing that comes to mind. In my work as a publicity expert, a writing coach a former newspaper editor, I’ve identifiedfive major problems with headlines and titles“.
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