‘Facebook Overhauls and Limits Those Despised Right-Rail Ads’ – ‘Mashable’

Todd Wasserman says, “When Facebook rolled out its last desktop redesign last month, it left the right column — the home of many dodgy direct-response ads — alone. Now, however, it’s gotten around to cleaning them up as well.

The company announced on Wednesday that it will roll out an updated design for right-column ads in the “coming months.” The new units will have the same proportions as desktop news feed ads, which means they will be bigger. There will also be fewer of them“.