‘Google’s Keyword Encryption Coming to PPC Data Near You’ – HubSpot
The latest article on HubSpot blog is titled “Google’s Keyword Encryption Coming to PPC Data Near You”.
Ginny Soskey says, “These past six months, Google’s been a hypocrite. They encrypted keyword data for organic search, but left AdWords keyword data untouched. It seemed like the company was taking up a “pay-to-play” model for keyword data … which didn’t seem to be very Googly.
Recent developments, however, suggest that they’ll soon become much less hypocritical. According to sources at Search Engine Land andGhergich & Co, Google’s going to start encrypting AdWords keyword data for third-party platforms — though Google did not confirm these reports. This means soon, you’ll see “Not Provided” creeping into your third-party PPC analytics (which will most likely include Google Analytics). Google AdWords reports should remain unaffected. Obviously, if you’re running paid campaigns with other search engines, those’ll still come through to your analytics — this is just limited to Google AdWords“.
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