‘Six Lessons From an Ambitious Content Marketing Project’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Six Lessons From an Ambitious Content Marketing Project”.
Rich Quarles says, “We recently launched an ambitious content marketing initiative—for ourselves. As a marketing agency, we do similar projects for clients all the time. I figured that writing for ourselves, about subjects we knew so well, would be easier than the ghost-writing, prodding, and project management that goes into a typical client project.
I was wrong.
The Project
We came up with the following scope for Phase 1:
- 100 short “Q&A” articles
- 18 “medium” articles
- 3 “long” articles
- 3 interviews“.
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