The latest article on  ‘Marketing Land’ is titled “Report: Amazon Releasing Smartphone Later This Year”.

Greg Sterling says, “According to a report appearing in the Wall Street Journal (WSJ) this afternoon Amazon will in fact be releasing a smartphone in the second half of the year. This development had been rumored for a some time.

The WSJ says that Amazon hopes to distinguish the phone with a 3D display that doesn’t require glasses. However that by itself is unlikely to differentiate the phone sufficiently to ensure success.

It’s probably the case that an Amazon smartphone will be like a smaller version of Kindle Fire: a device that would use the Amazon app store, with its roughly 200,000 Android-based apps, and try to leverage Amazon content assets as well“.

Report: Amazon Releasing Smartphone Later This Year

Marketing Land

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