‘Why Custom Audience targeting proves that email has won the internet’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Why Custom Audience targeting proves that email has won the internet”.
Parry Malm says, “If you are an online marketer, you are probably familiar with advertising via email, Facebook, Twitter, and third party display buys.
And they probably all work OK, at least in relative isolation of each other.
Annoyingly, all the above channels operated mutually exclusively. That is, until now.
Welcome to 2014, the age of Custom Audiences: the biggest revolution in email marketing since… email marketing“.
Why Custom Audience targeting proves that email has won the internet
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