‘3 Important Questions to Ask Before A/B Testing Your Calls-to-Action’ – HubSpot

The latest article on HubSpot blog is titled “3 Important Questions to Ask Before A/B Testing Your Calls-to-Action”.

Mike Lieberman says, “If you’re practicing inbound marketing then you know that it’s much more of a science than an art. Part of the science comes from the ability to test different elements of your program, evaluate the data and make smart decisions on how to optimize the performance of your program over time. This always results in more visitors to your website and more leads for your business.

As one of the only Chief Marketing Scientists, I have been testing the performance of CTAs (calls to action) for years and are thrilled to be able to share with you some of the secrets discovered from scientific testing on hundreds of clients“.

3 Important Questions to Ask Before A/B Testing Your Calls-to-Action

HubSpot