The latest article on  ‘Marketing Land’ is titled “How Estimated Reading Times Increase Engagement With Content”.

Arienne Holland says, “How much time does the average adult in the United States spend with digital media every day? According to an August 2013 estimate by eMarketer: 5 hours and 16 minutes.

Calculated another way, that’s 316 minutes per day.

How many of those 316 minutes do they spend reading your content?

Estimated Online Reading Time

Basic website analytics can give you an idea with time-on-site and bounce rate metrics. A more sophisticated analytics implementation could tell you exactly how far down on the page your readers get, and how long it takes them to get there“.

How Estimated Reading Times Increase Engagement With Content

Marketing Land

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