The latest post on ‘Experian Marketing Forward’ Blog is titled “The 2014 Digital Marketer Report – advice on how to become a cross-channel marketing mastermind”.

Pamela Robertson says, “The sixth annual Digital Marketer Report came out last month and once again it’s stuffed with data, benchmarks, trends and recommendations that marketers can use to enhance their campaigns in 2014. In prepping for the report, we analyzed our own data and also conducted a global survey of marketers, learning many interesting things along the way, including:

  • Half of those surveyed plan to integrate four-plus channels in their 2014 campaigns [Tweet stat!]
  • Marketers have a problem with big data – respondents believe that 22% of their data is wrong, up 5% since last year [Tweet stat!]
  • Pinterest is now driving 10% of visits to retailer sites, with Amazon and Target leading the way [Tweet stat!]“.

The 2014 Digital Marketer Report – advice on how to become a cross-channel marketing mastermind

‘Experian Marketing Forward’ Blog

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