‘Triggered Email Messages: Keys to Success’ – ClickZ Blog
The latest ClickZ blog post is titled “Triggered Email Messages: Keys to Success”.
Jeanne Jennings says, “Sending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce much higher open and click-through rates.
Last week I had the pleasure of speaking at the Monetate Agility Summit about one of my favorite things: triggered email messages.
And I’m not the only one who likes them. According to a December 2012 MarketingSherpa survey, 39 percent of marketers cited them as a way to improve email relevance and engagement. That was more than a year ago and triggers were the most mentioned tactic. Based on what I’m seeing with our clients, the number is much higher today“.
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