‘Yahoo Sets Sights On Bumping Google From Apple’s Mobile Products, Report Says’ – ‘Mashable’

Jason Abbruzzese says, “Yahoo‘s efforts to reinvent its search reportedly have some grand ambitions.

CEO Marissa Mayer wants to supplant Google as Apple’s default search on mobile products, according to a report from Re/code.

If successful, the arrangement would prove a coup for Yahoo and drastically change the company’s share of the search market, particularly in the rapidly growing mobile segment“.