‘Big Data: The long road to enlightenment’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Big Data: The long road to enlightenment”.
Guy Mucklow says, “At this year’s Digital Cream event in London we hosted a series of roundtables discussing big data and, more specifically, ‘data-driven marketing’ alongside senior marketers in the industry.
The three sessions gave us a fantastic opportunity to talk about key issues in big data as well as tackling both widespread and sector specific problems.
Big data is such a contentious issue these days, mostly down to the overuse in marketing headlines and sound-bites. However, there was a serious desire from all attendees at Digital Cream to get to the crux of how the big data landscape is shifting and how to survive it“.
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