‘Mobile Ads on Twitter Will Now Promote App Downloads’ – ‘Mashable’

Todd Wasserman says, “You will soon start seeing ads on Twitter‘s mobile app for other apps.

The company announced a mobile app install suite on Thursday, which leverages Twitter’s 2013 MoPub acquisition to let marketers advertise both on Twitter and off Twitter.

Twitter officially announced the ad units on Thursday, but the news was reported in The Wall Street Journal weeks ago, and some Twitter users also reported seeing the ads earlier in the month. Twitter has been testing the ads with Spotify, Kabam, Deezer and HotelTonight“.