‘Photo Posts Spark the Most Engagement on Facebook’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Photo Posts Spark the Most Engagement on Facebook”.
Ayaz Nanji says, “Brands’ Facebook posts that include photos on average garner the highest number of interactions of any post type, according to a recent report from Socialbakers. Image posts were found to outperform all other post types—links, videos, text-only status updates—on brand pages with small (1-99,999), medium (100,000-999,999), and large (1M+) fan bases. However, the difference in engagement was especially noticeable on large brand pages (1M+), with photo posts getting 2,199 interactions (comments, likes, etc.) on average, compared with 1,805 for videos, 777 for links, and 473 for text-only status updates“.
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