‘5 Effective Email Strategies for Retailers (Part One)’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “5 Effective Email Strategies for Retailers (Part One)”.
Allison Howen says, “Internet retailers cannot overlook the value of email.
A Radicati Group study predicts that the total number of email users worldwide will grow to more than 2.7 billion by year-end 2017, with revenue hitting $20.4 billion. This still-growing marketing channel is also fairly inexpensive and is a great resource for retailers trying to acquire and retain customers, increase conversions or generate awareness. After using this channel for a while, however, it can be easy for retailers to fall into an email marketing rut“.
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