‘B2B Marketing’s Big Data Myth: “It Only Applies to B2C”’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “B2B Marketing’s Big Data Myth: “It Only Applies to B2C””.
Laura Ramos says, “If you think Big Data is something only B2C marketers need worry about, you’d be wrong.
As business buyers turn to the digital world to help them explore and solve pressing business problems, marketers will find that the data needed to propel their firms into the digital future isincreasingly big.
The challenges we face in closing the gap between the amount of data available and our ability to get value from it are equally big. Nevertheless, to become customer obsessed requires understanding your buyers much better and data is the key to that understanding”.
Comments are closed.
