‘Email Marketing: Using A/B tests to challenge your assumptions’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: Using A/B tests to challenge your assumptions”.

Daniel Burstein says, “Dan Ariely has a Ph.D. in business administration.

He also has a Ph.D. in cognitive psychology.

I can think of no better description of a high-performing marketer. Someone who understands management and organizations, yes, but who also can provide unique insights into mental processes (i.e., the mind of the customer).

We were honored to have Dan as a keynote speaker at MarketingSherpa Email Summit 2014. While there, he stopped by the Media Center to discuss email marketing, human intuition and rationality (or the lack thereof) with MarketingSherpa Reporter Allison Banko”.

Email Marketing: Using A/B tests to challenge your assumptions

MarketingExperiments Blog