‘Learn Local Search Marketing’ – ‘SEO Book’ Blog
The latest ‘SEO Book’ blog post is titled “Learn Local Search Marketing”.
Aaron Wall says, “Last October Vendran Tomic wrote a guide for local SEO which has since become one of the more popular pages on our site, so we decided to follow up with a QnA on some of the latest changes in local search.
Q: Google appears to have settled their monopolistic abuse charges in Europe. As part of that settlement they have to list 3 competing offers in their result set from other vertical databases. If Google charges for the particular type of listing then these competitors compete in an ad auction, whereas if the vertical is free those clicks to competitors are free. How long do we have until Google’s local product has a paid inclusion element to it?
A: Local advertising market is huge. It’s a market that Google still hasn’t mastered. It’s a market still dominated by IYP platforms”.
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