‘On Social Networks, Engagement Is Becoming The Metric That Matters’ – Business Insider

The latest article on Business Insider is titled “On Social Networks, Engagement Is Becoming The Metric That Matters”.

Emily Adler says, “While previously the race among social networks was for users, now engagement is becoming an increasingly important metric.

Social media takes up a huge amount of time-spend, particularly on mobile, and major properties increasingly want to carve out a bigger slice of that total.

How much time users spend on each social network and how engaged and interactive they are with content there are increasingly important ways of evaluating the sites”.

On Social Networks, Engagement Is Becoming The Metric That Matters

Business Insider