The latest article on  ‘Marketing Land’ is titled “Report: Facebook Preparing Special Ad Targeting For World Cup”.

Martin Beck says, “Aiming to cash in on the world’s most popular sporting event, Facebook is preparing to give advertisers a way to more precisely target soccer fans during the 2014 World Cup in Brazil.

As reported Friday in AdAge, Facebook is showing its biggest advertisers a sales deck that offers up an audience segment that has shown interest in the World Cup, the first time the social network is creating a segment for advertisers related to a television event.

We asked Facebook about the report, and a spokesperson said Facebook doesn’t comment during “such early stages of testing.” That to us, is fairly solid confirmation of the test”.

Report: Facebook Preparing Special Ad Targeting For World Cup

Marketing Land

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