‘The Science of Marketing: Why Measured Marketing is No Longer Enough’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “The Science of Marketing: Why Measured Marketing is No Longer Enough”.
Sam Elliott says, ““The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analysed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective and we act on basic law.“
–Claude Hopkins, The Science of Advertising
Advertising has been practiced as a science by many for decades now, and so has Marketing.
Measurement and analytics are key as they give marketers accountability – not only accountability to revenue and growth targets, but also accountability for any success or failure that marketing delivers”.
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