‘Using AdWords Express to Reach Local Consumers’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “Using AdWords Express to Reach Local Consumers”.
Meliha Oztalay says, “In “Use Hyperlocal Advertising to Reach Nearby Consumers,” I suggested that Google AdWords Express can help attract local prospects. In this article I’ll address AdWords Express in more depth.
Whether you are a national multi-location brand or a local small business, you will likely need a multichannel approach to be visible to the local consumers. The primary multichannel options are optimizing — for both organic rankings and to use advertising — (a) desktop search, (b) mobile search, and (c) map search.
Certainly most all businesses seek to be ranked highly in the free organic listings. However, it is not always easy to achieve. Patience is always a necessity and you never know if your ranking will stay in place. Google’s algorithm changes and competitor efforts can make organic rankings difficult to sustain”.
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