‘How Yahoo Could Get Back In The Search Game’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “How Yahoo Could Get Back In The Search Game”.
Selena Larson says, “Google is the clear winner in Web search, but Yahoo still thinks it can make a dent in the market—even though Yahoo Web search technically doesn’t exist since the company handed over its search technologies to Microsoft in 2009.
As Kara Swisher at Recode reported last week, Yahoo wants to convince Apple to make Yahoo Search the default search engine on iPhones, iPads, and other iOS devices. The strategy takes advantage of an ongoing rift between Apple and Google: Apple booted Google Maps and YouTube from iPhones’ homescreens in 2012.
There’s a logic to the push—if only that Google’s Android devices and Microsoft’s Windows devices seem out of reach to Yahoo’s products”.
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