‘7 Unglamorous, Unpopular Truths About Content Marketing’ – HubSpot
The latest article on HubSpot blog is titled “7 Unglamorous, Unpopular Truths About Content Marketing”.
Shannon Johnson says, “I used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content.
Then I realized I wanted to prove to myself that I could actually walk the talk: I wanted to prove tomyself that I could manage an online community and I could produce the kinds of content that got people clicking, sharing, liking, tweeting, and converting.
So, that’s what I did. For several years now I’ve been a creator/writer/designer”.
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