MarketingSherpa has released a case study titled “Content Marketing: IBM creates dynamic website, lifts social referral traffic 291% in one year”.

Allison Banko says, “People are logging in to Twitter and Facebook to interact with not only friends and family, but with companies and brands, too. But while comments and tweets rack up to form valuable discussions on social media, what’s your next move from a marketing standpoint? How do you carry on these conversations past the realm of social media? 

IBM successfully bridged the gap between its social networks and its company site by developing a dynamic content destination, the Big Data & Analytics Hub. Rich in multimedia content and optimized for social sharing, the website fosters deeper engagement with its consumers“.

Content Marketing: IBM creates dynamic website, lifts social referral traffic 291% in one year

MarketingSherpa

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